Bahar: Lotus sought Fernandes tie-up

Group Lotus CEO Dany Bahar has revealed his company did try and broker a deal for an official tie-up with Tony Fernandes in Formula 1 - but says the conditions put to them on the table made it a no-brainer to go and back Renault instead. With F1 still facing the prospect of there being two Lotus names in the sport next year, Bahar has offered some extra insight into why his company chose to become title sponsor and shareholder of Renault rather than throwing its weight behind Lotus Racing

Source: http://www.inracingnews.com/formula-one-news/f1-formula-one-news/bahar-lotus-sought-fernandes-tie-up/

Kyle Thomas Busch Jeffrey Tyler Burton Richard Allen Craven

Video: Crashvertising coming soon to a traffic jam near you?

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Crashvertising
Crashvertising - Click above to watch video after the jump

One thing's certain: where there's a car accident, there's a crowd. The severity is irrelevant; people gawk. To capitalize on this untapped audience a team of marketers has introduced the concept of Crashvertising.

If the Crashvertise team is notified of an accident, head to the scene quickly with posters and roadside emergency triangles highlighting whatever campaign is being promoted. To further draw in onlookers, the Crashvertisers will hand out related swag to further drive home whatever message the advertiser du jour is looking to spread.

A video, available after the jump, highlights how the Crashvertise concept works. Now, before you go berserk in the comments... be aware that this is satire. That said, we wouldn't be surprised if someone decides to run with this...


[Source: Crashvertise]

Continue reading Video: Crashvertising coming soon to a traffic jam near you?

Video: Crashvertising coming soon to a traffic jam near you? originally appeared on Autoblog on Sat, 18 Dec 2010 20:01:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2010/12/18/video-crashvertising-coming-soon-to-a-traffic-jam-near-you/

Jeffrey Michael Gordon Charles Robert Hamilton IV Charles Robert Hamilton V

Lanigan joins forces with Rahal

Former Conquest and Newman/Haas co-owner Mike Lanigan has become in partner in Bobby Rahal's team, which will be renamed Rahal Letterman Lanigan Racing. Lanigan was a sponsor of Rahal's son Graham in the Atlantic series in 2006, and then moved from his partnership with Conquest Racing to Newman/Haas when it signed the younger Rahal for the 2007 Champ Car season.

Source: http://www.inracingnews.com/other-news/sports-cars/alms/lanigan-joins-forces-with-rahal/

Ralph Dale Earnhardt Jr Carl Michael Edwards III William Clyde Elliott

Tight Competition at the Glen

The inRacingNews Challenge roared into upstate New York last week for its first encounter with Watkins Glen International.  The short Cup Circuit brought out the best in the sim racers in both the Pontiac Solstice and the SpecRacer Ford classes, witness the close battles for the week?s top points haul in both cars. Duncan Coppedge [...]

Source: http://www.inracingnews.com/iracing-news/tight-competition-at-the-glen/

Jeffrey Tyler Burton Richard Allen Craven Kerry Dale Earnhardt

The 25 Hours of Thunderhill in the B-spec Mazda 2 and Honda Fit ? Video

B?s: We find fun?and even success?racing the Honda Fit and a Mazda 2. Related posts:The 25 Hours of Thunderhill in the B-spec Mazda 2 and Honda Fit – Feature2011 Ford Fiesta vs. 2010 Honda Fit, 2011 Mazda 2 – Comparison TestsHonda to Build CR-Z and Fit Hybrids in 2010 Related posts:
  1. The 25 Hours of Thunderhill in the B-spec Mazda 2 and Honda Fit – Feature
  2. 2011 Ford Fiesta vs. 2010 Honda Fit, 2011 Mazda 2 – Comparison Tests
  3. Honda to Build CR-Z and Fit Hybrids in 2010

Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/ZGV4FbFRFyU/

Ralph Dale Earnhardt Sr Ralph Dale Earnhardt Jr Carl Michael Edwards III

2013 Volkswagen Up! London Taxi Concept ? Car News

VW?s Up! microcar continues its world tour. The paint shop at VW’s styling department is keeping itself busy. Based on the soon-to-be-launched Up! microcar platform, this all-electric microvan has been shown now in several cities, each time done up in the burg or country?s typical taxi colors. Keep Reading: 2013 Volkswagen Up! London Taxi Concept – Car [...] Related posts:
  1. 2012 Volkswagen Up – Car News
  2. 2013 Volkswagen Golf MKVII Rendered – Feature
  3. Volkswagen Up! Lite Concept – Auto Shows

Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/-CCaf4rK9Is/

Charles Robert Hamilton V David Carl Allison Gregory Jack Biffle

Bortolotti, Zampieri lose Ferrari places

Mirko Bortolotti and Daniel Zampieri have lost their places in the Ferrari Driver Academy. The two Italians were among the young driver development scheme's first recruits, along with Jules Bianchi, last year, but Ferrari says it will not be continuing with its support for them. Bortolotti first came to Ferrari's attention when he set an impressive pace during his Formula 1 prize test after winning the Italian Formula 3 Championship in 2008.

Source: http://www.inracingnews.com/formula-one-news/f1-formula-one-news/bortolotti-zampieri-lose-ferrari-places/

Jeffrey Michael Gordon Charles Robert Hamilton IV Charles Robert Hamilton V

Despite New York?s Huge Transit Ridership, Albany Failing On Green Transpo

New York State might be home to more transit riders than any other state, but when it comes to the transportation policies on the books, we don’t look quite so green. This intersection, the most dangerous in Syracuse, can't inspire too many people to walk or bike. If Albany passed a complete streets law, one of [...]

Source: http://www.streetsblog.org/2010/12/14/despite-new-yorks-huge-transit-ridership-albany-failing-on-green-transpo/

Charles Robert Hamilton IV Charles Robert Hamilton V David Carl Allison